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Celebrating Retail, Accommodations, Tourism and Entertainment by Building Rural Innovations and Developing Growth Economies (CREATE BRIDGES) is an exciting, new, 2-year program for multi-county regions to develop their retail and hospitality industries. Oklahoma is fortunate to be one of 3 states to participate in the pilot of this program. The project brings an innovative approach to addressing business and workforce development at no cost to the region, thanks to a Walmart grant to the Oklahoma Cooperative Extension Service.