When a crisis occurs, first follow the DASNR Crisis Communication Protocol.

Then, use this checklist and work with Agricultural Communications Services to determine other necessary action.

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Social media support

• Do you have any scheduled social media posts that may appear insensitive? Pull them down before they go live.
• Do you need help developing or scheduling social media posts (including messages and graphics)?
• Do you need someone to manage your social media accounts for you?

Media relations support

• Do you need help working with reporters to determine deadlines or schedule interviews?
• Do you need help working with reporters to identify angles?
• Do you need help identifying subject matter experts?
• Do you need media advisories or press releases to alert the press?

Editorial support

• Do you need help writing a press release?
• Do you need help editing a press release you wrote?
• Do you need help sending out press releases?
• Do you need help identifying existing resources you can use?
• Is the crisis a natural disaster or topic covered in one of ACS’s Resource Centers? You may use content as needed.

Video support

• Are there are existing educational videos, television show content or YouTube videos about the topic?
• You can use content as needed.
• Would our constituents benefits from a timely or future segment about the topic or crisis on one of our two television shows (SUNUP & Oklahoma Gardening)?

Web support

• Will you need to add content to or update your website to communicate with constituents or the media?

Photo support

• Will you need photo documentation?
• Are there existing photos on Kitchen Sink about the topic? If you can’t find what you need, there may be photos in our offline archives.

Graphic design and publications support

• Will you need graphics or publications developed to support your efforts?
• Are there Fact Sheets about the topic you can use to support your efforts? You may use content as needed.